Why focus on SalesOps to scale RevOps?

RevOps is a well established topic in B2B circles . Organizations that deployed Revenue Ops in some form grew revenue nearly 3X faster than those that didn’t*. A unified strategy & data view across Sales Ops , Marketing Ops and Customer Success clearly puts the customer at the center of enterprise engagement.

So, as we ( at Loglens) focus our attention on SalesOps to jumpstart RevOps ; a question comes up often — why SalesOps?

To best address this , we put together a SalesOps heat map on RevOps topics. Not surprisingly, SalesOps turned up all over the map.

Fig 1: SalesOps heatmap in a RevOps world.© Loglens Insights PVT Ltd.

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References:

* *SiriusDecisions’ Revenue Operations Research Survey-2020.